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Concept: Client monitoring systems for highly
competitive markets with added value products.
Client Control is a tool which enables long-term
follow-up of clients.
At the time of sale – what motivated the client
for purchasing, service evaluation, initial
product evaluation, scheduled delivery time, any
problems that may have occurred, and if the
service exceeded expectation.
Moment of product utilization (after sale) –
discover if the product met expectations, if
there has been any problems and intention and
timeframe for replacing the product.
Moment of product replacement (when exchanging/
replacing the product) – discover if client would
buy another product from the same brand, in the
same location, which competing products would
draw client’s attention most, timeframe of
intention for replacing product and if clients
would be agreeable for scheduling a visitation or
if the client wants to know other models.
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